Bronx Children’s Museum Branding
Establishing a branding for an ecosystem of learning for the Bronx Children’s Museum.
Agency: Momentum
Creative Director: Melissa Ditson
Senior Art Director: Greg Coleman
Art Directors: Lindsey Jellig, Dharini Perera
Task
The Bronx Children’s Museum needed an identity that represented the rich culture and diverse community of the only borough currently without a children’s museum.
Idea
We established a branding system that was modular and captured the vibrant energy of the Bronx through color and photography. Each letter, color, and image stands for one of five unique brand pillars - nature, culture, arts & community, education and inspiration, and fun. An original typeface reflects the dynamic personality of the Bronx community. The museum is set to open it’s doors to the community in 2020.
Logo
We created a brand identity system and related collateral and signage for the soon-to-open Bronx Children’s Museum. This included a comprehensive 20-page prospectus for the museum which was distributed to potential donors as well as refining and implementing a comprehensive marketing strategy.
