GE Hub Redesign
Two of GE’s largest divisions were merging their business and needed an elegant digital solution to bring these diverse entities together in one place.
Agency: Edelman
Group Creative Director: Melissa Ditson
Creative Directors: Misha Pechan, Lisa Michurski
UX lead: Dave Kusterer
Sr Art Director: Dharini Perera
Art Director: Robin Segal 
Design
Nav detail
GE power generation has multiple industries and sub industries, so we had to be meticulous with categorization so that our audience, Engineers from an array of backgrounds could easily get to where they needed to go.
Highlighting GE Power Gen’s various projects across the globe
