HP Editorial Art Direction

Custom illustrations to explain hard-to-understand topics on HP’s Newsroom site.

Agency: New York Times 
Creative Director: Dharini Perera
Illustrators: Various 
Project Manager: Danielle Zhu

Task

Set a visual tone for HP’s news and editorial hub, The Garage.

Commissioning Work

In the same way The New York Times brings in illustrators to create an array of visuals on their site, we wanted to set a mood with the art on HP’s site as well. We commissioned incredible illustrators to help bring topics to life that otherwise would be difficult to convey with photographs. The result was a spectacular array of art and a focal point that delights the senses.